Agencies have several teams, some of which are formed over the years and some that come together quickly as new hires join and new clients are onboarded. Agency teams include executive leadership, marketing channel leaders and cross-functional groups or pods responsible for supporting clients. With the complexity found in most agencies, it can be challenging […]
Amazon search ads: How to advertise on Amazon — profitably
Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more competitive. The early days — just a few years ago — of cheap clicks, little competition and a buggy interface with little reporting are gone. Amazon advertising formats and inventory have evolved dramatically, and marketers and Amazon sellers are […]
Amazon Ads for lead generation: What advertisers need to know
Explore lead gen opportunities for non-Amazon sellers, leveraging Amazon’s vast audience insights and targeting options. Amazon represents nearly 20% of U.S. search advertising share and $12 billion in ad revenue in Q3 2023 alone. If you sell on Amazon (or could sell on Amazon), odds are there’s an increasing chunk of ad spend being directed there. While Amazon is […]
6 Amazon marketing strategies to implement in 2024
Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos. Amazon’s reign as the king of ecommerce won’t end any time soon. There were over 15 billion worldwide visits to Amazon.com in 2023. The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can […]
Meta pauses bonus payouts to Reels creators
The move could present a valuable opportunity for advertisers to build brand awareness through short-form video content and sponsored partnerships with creators. Meta has announced that it will temporarily halt bonus payouts for creators on its video-sharing platform, Reels. The decision is due to the company’s effort to invest more in building features and tools […]
Instagram Ads on Reels now available to more marketers
Ads on Reels was initially only available to marketers on Facebook, but Meta hopes expanding the pilot to Instagram will boost app downloads. Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram […]
Instagram updates Reels to simplify content creation
Instagram has recently updated its Reels feature to make content creation easier for users. The new changes streamline the process by introducing improved editing tools, allowing creators to edit, trim, and add effects within the app more efficiently. These updates aim to enhance the user experience, making it simpler for users to produce engaging and […]
Instagram tests Multi-Advertiser ads, cramming four ads into one screen
Instagram is testing a new ad format called Multi-Advertiser ads, which displays up to four ads on a single screen. This feature is designed to give users more targeted advertising options, but it also crams multiple ads into one viewing experience, potentially increasing ad exposure while reducing the need to scroll. The test is part […]
How to do Instagram lead generation
Turn Instagram’s huge user base into quality leads. Learn the pros and cons of organic, boosted, and paid Instagram lead gen methods. Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so […]
Instagram Ad formats: Best practices for effective ad creative
Increase engagement and results with Instagram advertising in 2024. Learn best practices for Reels, Stories, Carousel ads and more. Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired with the ability to evolve its capabilities, you’ve got a platform that compulsively hooks users […]