Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more competitive. The early days — just a few years ago — of cheap clicks, little competition and a buggy interface with little reporting are gone. Amazon advertising formats and inventory have evolved dramatically, and marketers and Amazon sellers are […]
Amazon Ads for lead generation: What advertisers need to know
Explore lead gen opportunities for non-Amazon sellers, leveraging Amazon’s vast audience insights and targeting options. Amazon represents nearly 20% of U.S. search advertising share and $12 billion in ad revenue in Q3 2023 alone. If you sell on Amazon (or could sell on Amazon), odds are there’s an increasing chunk of ad spend being directed there. While Amazon is […]
Ecommerce SEO & UX: 4 simple tips to boost traffic and sales
Make the shopping experience better for users. Take a cue from brick-and-mortars with these ecommerce organization and merchandising tips. Imagine walking into a grocery store, list in hand, and all of the store’s products were randomly strewn on tables displayed throughout. Odds are good that you would U-turn and make the drive to a store […]
How to Sell on Amazon Marketplace Guide
Creating an Amazon Marketplace store can be an extremely profitable venture for your business. However, competition is high on this popular platform. With the many sellers and products already available on Amazon, it can be a real challenge to create a successful store from scratch. Fortunately, you can build a thriving business on Amazon if you take the time to […]
Payment Gateways for Ecommerce Choosing the Right One
The retail sector has undergone a massive overhaul in recent years. Shoppers are heading to online stores in their droves in light of the Covid19 pandemic, forcing shoppers to retreat from the high street and rely on online markets. More and more retailers are creating an online presence in order to take advantage of the […]
Shopify Dropshipping: A Guide to Kickstart an Ecommerce Business in Days
A dropshipping business is simple. When your store sells an item, the order is sent to a third party (your supplier), who then ships it directly to the shopper. You don’t have to touch the product, and you only pay for what you sell—freeing you from inventory management headaches. Thanks to solutions like Shopify, it […]
How To Improve Ecommerce Customer Service: 6 Tips For Success
The Importance Of Customer Service Good customer service is arguably the most important factor that makes your brand stand out, especially in a crowded marketplace. It also ensures you retain loyal customers while attracting new business through word of mouth. However, providing good customer service has become a lot trickier than it used to be. […]
Merchant’s Guide to Ecommerce Marketing Automation
If you’re running your own business, there’s a good chance that you’re constantly feeling busy or overwhelmed. A study by the consulting company The Alternative Board found that 72% of small business owners feel overwhelmed and that 60% of business owners stated that “they would like to have more time over less work.” These numbers aren’t surprising. Entrepreneurs […]
How To Find Trusted Drop Shipping & Wholesale Suppliers
It’s now and whether you are using WordPress to build your own custom store – or perhaps a popular out-of-the-box-ready monthly service like Shopify to quickly validate your business idea – having an online store is now the easy part of the ecommerce equation. The challenge today is finding the right product from the right supplier. Ideally, a drop shipping supplier. In case […]
How To Improve Ecommerce Customer Loyalty
1. Prioritise Customer Service Customer service and ecommerce customer loyalty go hand-in-hand. According to the 2023 Microsoft Global State of Customer Service Sophistication report, 96% of customers will switch brands due to poor customer service. Being able to provide answers to queries consistently and efficiently builds a relationship of trust and confidence among your consumer base. Customers […]