Automation allows SEOs to schedule tasks and immediately activate data to inform smarter optimizations. Creating an automation strategy should be top of mind in 2019 – indeed, it was identified by 61 percent of marketers as the top priority for optimizing marketing automation efforts in a recent industry survey. Researchers also identified the delivery of personalized […]
Aligning content and SEO for search success
Content and SEO teams working together throughout the creation process to ensure your pages are well-suited to succeed in organic search. From a 30,0000-foot view, capitalizing on organic search as a customer channel seems so simple. You need to create good content and secure good links — that’s it! Of course, in practice, this process […]
Analyzing competition with SE Ranking tools
Unravel your competitors’ secret strategies and leave your rivals behind with SE Ranking, all-in-one software for SEO professionals. Competitor analysis is a crucial part of any SEO strategy. Whether you’re just estimating your chances of conquering a new niche or already trying hard to move up the ranking ladder, you need to mind your rivals. […]
Where should you spend your SEO budget?
Backlinks? UX? Content? When determining where to invest your SEO budget, you must put a premium on tasks that move the needle. Incoming links, or backlinks, still matter for SEO. But they are becoming less important for Google. We know the latter to be true since Googlers have reiterated this for years. In November, Duy Nguyen from […]
6 link building techniques for ecommerce
Combining content-led link building and creative outreach techniques can help you improve your ecommerce site’s SEO performance. In ecommerce SEO, ranking category, product or brand pages should be the main focus of most efforts. Sitewide conversion rates for ecommerce hover around 2-3%, but product pages can reach over 30% (average of 7%) in the right scenario. But […]
How to create link building OKRs for SEO (with examples)
OKRs can influence your SEO efforts and help connect your overarching business objectives and SEO-centric targets. Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the connection between overarching business objectives and SEO-centric targets. Understanding OKRs in […]
How to create a link building strategy
Elements of a “good strategy” and a method to map your situational analysis into a strategic link building framework. A link building strategy involves understanding: This information helps create a guiding policy that leads to coherent actions, adding value for content creators and encouraging them to share your content. The ultimate goal is to build […]
How SEO and digital PR can drive maximum brand visibility
SEO tactics that complement a digital PR strategy to boost reputation and visibility with organic traffic and user engagement. Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse. At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article […]
Why brand mentions are the future of backlinks
Why Google’s emphasis on entities makes brand visibility crucial for organic growth and how digital PR shapes the future of SEO. “Stop building links; build your brand.” These six words should be plastered on the desks of every SEO in the world. In this article, I’ll explain why brand mentions are the new backlinks. Let’s dive in. […]
Manual link building is more important than ever in 2024
The March 2024 updates have severely impacted the search engine results pages (SERPs). Within days of the updates going live, Google issued manual actions that resulted in websites being deindexed. Google said it will remove 40% of low-quality, unoriginal content, shaping a new age in the SERPs. However, link building is still relevant and has become more crucial than […]