SEO tactics that complement a digital PR strategy to boost reputation and visibility with organic traffic and user engagement. Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse. At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article […]
Why brand mentions are the future of backlinks
Why Google’s emphasis on entities makes brand visibility crucial for organic growth and how digital PR shapes the future of SEO. “Stop building links; build your brand.” These six words should be plastered on the desks of every SEO in the world. In this article, I’ll explain why brand mentions are the new backlinks. Let’s dive in. […]
Manual link building is more important than ever in 2024
The March 2024 updates have severely impacted the search engine results pages (SERPs). Within days of the updates going live, Google issued manual actions that resulted in websites being deindexed. Google said it will remove 40% of low-quality, unoriginal content, shaping a new age in the SERPs. However, link building is still relevant and has become more crucial than […]
Top SEO Techniques for Your Digital Marketing Strategy
Having a robust online presence is crucial for the success of any business. Search Engine Optimization (SEO) is the cornerstone of digital marketing ensuring that your website ranks high on search engine results pages (SERPs) driving organic traffic and enhancing visibility. Implementing effective SEO techniques can be a game changer for your digital marketing strategy. […]
10 Best Practices to Improve Your SEO Rankings
Achieving top rankings on search engine results pages (SERPs) is crucial for visibility traffic and growth. Search Engine Optimization (SEO) remains a pivotal strategy to secure that prime real estate. 1. Optimize for Mobile Friendliness With the majority of users accessing websites via mobile devices Google has adopted a mobile first indexing approach. This means […]
8 Benefits of SEO for Small Businesses (And Pro Tips)
Small businesses must leverage every advantage to stay competitive. One of the most powerful tools in a small business’s arsenal is Search Engine Optimization (SEO). SEO is the practice of optimizing your online presence to increase visibility in search engine results drive organic traffic, and ultimately boost sales. 1. Increased Online Visibility For small businesses […]
How Do I Create SEO for My Business?
Search Engine Optimization (SEO) is a critical tool that helps businesses increase their visibility on search engines, attract more visitors and ultimately drive sales. If you’re wondering how to create an effective SEO strategy for your business this guide will walk you through the essential steps. Understanding SEO: The Basics SEO is the process of […]
Is SEO worth it for small business?
Online presence is crucial for any business especially for small businesses looking to compete with larger enterprises. One of the key strategies to enhance online visibility is Search Engine Optimization. However, many small business owners often question whether investing in SEO is truly worth it. What is SEO? SEO, or Search Engine Optimization, is the […]
What are the SEO techniques in digital marketing
SEO has become a crucial aspect of digital marketing. Businesses of all sizes are investing in their online visibility attract more traffic and ultimately increase conversions. But what exactly are the search engine techniques in digital marketing that can help achieve these goals? In this comprehensive guide we’ll delve into the most effective search engine […]
How to Create an SEO Strategy for 2024
SEO strategy for 2024 is essential for businesses aiming to increase their online visibility and attract more organic traffic. We will guide you through the crucial steps to create a comprehensive SEO strategy that aligns with the latest trends and best practices. Understanding the Importance of SEO in 2024 SEO or Search Engine Optimization, is […]