Select ecommerce and retail advertisers can now run Advantage+ shopping campaigns. Here’s the lowdown on Facebook’s latest AI-powered tool. Are you running ecommerce ads on Facebook? Then you’ve probably heard of Advantage+ shopping campaigns. This innovative advertising technology integrates proven best practices with machine learning to optimize ad delivery. It allows businesses to reach more people likely […]
How to set your Facebook and Instagram advertising budgets for maximum results
Here’s what to consider when setting budgets for your Facebook and Instagram ads, plus tips for testing and scaling your campaigns. Are you wondering how much you should spend on your Facebook and Instagram ads? Setting your ad budget can mean different things to different people. It’s impossible to answer in a one-size-fits-all way. This article tackles […]
Facebook lead gen ads: Instant forms vs. website conversions
Here’s the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead gen ads. Are you looking to get more leads for your business on Facebook? While the Meta ad platform is one of the best ways to get highly targeted leads, it can be a little […]
How to use Meta Ads for lead generation: A 9-step guide
Advertising on Meta isn’t just for ecommerce. Here are nine things to consider when running lead gen campaigns on Facebook and Instagram. When you think of Facebook and Instagram Ads, you tend to think of ecommerce. Snacks, beverages, gadgets, lifestyle products, apparel – cool stuff that catches people’s attention, sold directly to consumers. But that doesn’t […]
Meta Ads for ecommerce: 7 things to test and iterate
Meta Ads for e-commerce are a powerful tool to reach potential customers on Facebook and Instagram. By using targeted advertising, businesses can showcase their products to specific audiences based on interests, behaviors, and demographics. This approach helps increase brand visibility, drive traffic to online stores, and boost sales effectively. Running Meta Ads e-commerce campaigns on […]
Every Facebook user is monitored by thousands of brands for targeted ads
New research claims that as many as 7,000 companies monitor individual Facebook users’ online activities. Facebook’s extensive monitoring of its users’ online activities has been exposed in a new study. The research conducted by Consumer Reports indicates that, on average, an astonishing 2,230 companies actively share data about each user with the social networking app. […]
Facebook, Instagram and Threads down in ‘global outage’
Facebook, Instagram, and Threads experienced a significant global outage, leaving millions of users unable to access the platforms. The disruption began earlier today, with reports flooding in from various regions around the world. Users encountered difficulties loading feeds, posting updates, and sending messages. The cause of the outage is yet to be confirmed, but Meta, […]
Meta advertising: 5 best practices for 2024
Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization. Whether you call it AI, automation, machine learning or similar terms, PPC ad platforms are embracing and standardizing it. This is particularly true across Meta platforms. With its recent rebranding of automated ad products under the Advantage and Advantage+ suite […]
Meta advertisers claim sales are down and costs are up due to glitchy automated system
Meta advertisers are reporting a significant drop in sales and an increase in costs, blaming a glitchy automated system for the issues. They claim that the system, which is supposed to streamline ad placements and optimize performance, has been malfunctioning, leading to inefficient ad targeting and higher expenses. As a result, businesses are seeing fewer […]
Facebook Ads 2024 data: Clicks and conversions up, costs down
In 2024, Facebook Ads data reveals a promising trend: clicks and conversions are on the rise while costs are decreasing. This shift marks a significant opportunity for advertisers looking to optimize their campaigns and maximize ROI on the platform. Facebook’s stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach […]