The move could present a valuable opportunity for advertisers to build brand awareness through short-form video content and sponsored partnerships with creators. Meta has announced that it will temporarily halt bonus payouts for creators on its video-sharing platform, Reels. The decision is due to the company’s effort to invest more in building features and tools […]
Instagram Ads on Reels now available to more marketers
Ads on Reels was initially only available to marketers on Facebook, but Meta hopes expanding the pilot to Instagram will boost app downloads. Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram […]
Instagram updates Reels to simplify content creation
Instagram has recently updated its Reels feature to make content creation easier for users. The new changes streamline the process by introducing improved editing tools, allowing creators to edit, trim, and add effects within the app more efficiently. These updates aim to enhance the user experience, making it simpler for users to produce engaging and […]
Instagram tests Multi-Advertiser ads, cramming four ads into one screen
Instagram is testing a new ad format called Multi-Advertiser ads, which displays up to four ads on a single screen. This feature is designed to give users more targeted advertising options, but it also crams multiple ads into one viewing experience, potentially increasing ad exposure while reducing the need to scroll. The test is part […]
How to do Instagram lead generation
Turn Instagram’s huge user base into quality leads. Learn the pros and cons of organic, boosted, and paid Instagram lead gen methods. Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so […]
Instagram Ad formats: Best practices for effective ad creative
Increase engagement and results with Instagram advertising in 2024. Learn best practices for Reels, Stories, Carousel ads and more. Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired with the ability to evolve its capabilities, you’ve got a platform that compulsively hooks users […]
3 Instagram video ad tips to captivate your audience
Capture attention and drive engagement with your Instagram video ads. Learn three tactics to help your ads stand out. Video content is hugely popular on Instagram, with up to 91% of users watching videos on the platform weekly. This presents a major opportunity for businesses to capture audience attention through Instagram video ads. Below are key […]
Instagram expands Creator Marketplace to help brands find creators for ads
The feature will be introduced to eight new markets in the coming weeks. Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to join Creator […]
Instagram Stories: 6 tips to boost engagement
Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process. Instagram released a series of tips and tricks to help creators enhance engagement for their Stories. The latest guidance from Instagram doesn’t introduce any new features but does offer presentation tips, along with […]
Instagram explains why your content isn’t reaching your followers
The platform insists its algorithms are not to blame if you have noticed a steep decline in reach recently. Instagram shed light on why your posted videos may not be reaching all of your followers on the platform. Adam Mosseri, head of Instagram, explained that “nobody” reaches every single one of their followers due to […]