New research claims that as many as 7,000 companies monitor individual Facebook users’ online activities. Facebook’s extensive monitoring of its users’ online activities has been exposed in a new study. The research conducted by Consumer Reports indicates that, on average, an astonishing 2,230 companies actively share data about each user with the social networking app. […]
Facebook, Instagram and Threads down in ‘global outage’
Facebook, Instagram, and Threads experienced a significant global outage, leaving millions of users unable to access the platforms. The disruption began earlier today, with reports flooding in from various regions around the world. Users encountered difficulties loading feeds, posting updates, and sending messages. The cause of the outage is yet to be confirmed, but Meta, […]
Meta advertising: 5 best practices for 2024
Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization. Whether you call it AI, automation, machine learning or similar terms, PPC ad platforms are embracing and standardizing it. This is particularly true across Meta platforms. With its recent rebranding of automated ad products under the Advantage and Advantage+ suite […]
Meta advertisers claim sales are down and costs are up due to glitchy automated system
Meta advertisers are reporting a significant drop in sales and an increase in costs, blaming a glitchy automated system for the issues. They claim that the system, which is supposed to streamline ad placements and optimize performance, has been malfunctioning, leading to inefficient ad targeting and higher expenses. As a result, businesses are seeing fewer […]
Facebook Ads 2024 data: Clicks and conversions up, costs down
In 2024, Facebook Ads data reveals a promising trend: clicks and conversions are on the rise while costs are decreasing. This shift marks a significant opportunity for advertisers looking to optimize their campaigns and maximize ROI on the platform. Facebook’s stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach […]
6 vital lenses for effective keyword research
Don’t fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for. Why keyword research is hard (and misunderstood) Anyone anywhere can fire up a keyword research tool and export a giant list of “relevant” keywords. That’s not the problem. The problem is […]
How to leverage social search for effective on-site optimization
Embrace the era of “search everywhere” by harnessing the potential of social search platforms for accelerated content optimization. Experimentation is an underutilized tool in content strategy for SEO. Traditionally, we create content based on research and theory, wait months to see how it ranks, then iterate if needed – an ongoing cycle. However, the rise of social search […]
7 B2B content distribution strategies that work
Ensure your hard work reaches your target audience, drives engagement and generates leads with these content distribution tactics. You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic distribution plan. I’ve been […]
Content marketing and SEO: Creating an integrated SEO plan
Explore the benefits of merging SEO and content marketing and how this powerful combination can enhance your online presence. SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to […]
How blogging builds trust and brand loyalty in the age of AI
Is business blogging truly dead? Learn why and how every business should integrate blogging into their digital marketing strategy. Some so-called digital marketing experts have said “blogs are dead,” especially in big business. This couldn’t be further from the truth, especially with changes in search like AI Overviews and the endless flow of trust customers now require. Blogs […]