If you give users a good content experience, they will stay longer – and come back when they’re ready to buy. People who are researching a product or service are looking for practical – sometimes even boring – information to help them in their buying decision. The more expensive the item is in relation to […]
How content consolidation can improve your SEO performance
Does your content align with what Google shows on Page 1? If not, consolidating pages could improve your SEO performance. Here’s how. Google’s quality threshold – and how it relates to indexing – has become a more well-known and widely talked about topic over the past year. Several elements contribute to the value proposition of […]
An SEO’s guide to understanding large language models (LLMs)
What SEOs need to know about large language models, natural language processing and everything in between. Should I use large language models for keyword research? Can these models think? Is ChatGPT my friend? If you’ve been asking yourself these questions, this guide is for you. This guide covers what SEOs need to know about large […]
Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
The new “SEO” search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms. It’s “search everywhere optimization.” This means that, as organic search strategists, we must take more ownership to optimize beyond Google. Search is more fractured than ever, so people turn to places beyond Google to find what they need. […]
Ecommerce SEO & UX: 4 simple tips to boost traffic and sales
Make the shopping experience better for users. Take a cue from brick-and-mortars with these ecommerce organization and merchandising tips. Imagine walking into a grocery store, list in hand, and all of the store’s products were randomly strewn on tables displayed throughout. Odds are good that you would U-turn and make the drive to a store […]
Six ways generative AI can transform your search strategy
With the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities that go beyond traditional approaches. Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence. What does generative search mean anyway? Google splits its AI products into two categories – […]
SEO, generative AI and LLMs: Managing client expectations
Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy. But managing client expectations remains critical. This overarching guide […]
LLM optimization: Can you influence generative AI outputs?
Since the introduction of generative AI, large language models (LLMs) have conquered the world and found their way into search engines. But is it possible to proactively influence AI performance via large language model optimization (LLMO) or generative AI optimization (GAIO)? This article discusses the evolving landscape of SEO and the uncertain future of LLM optimization in AI-powered search engines, […]
How to use Google Gemini to improve SEO operational efficiency
From creating SOPs to managing cross-functional teams, find out how Gemini can help drive efficiency in your digital advertising endeavors. Gemini’s integration with Google Workspace can improve SEO operations and align activities with management priorities. Key insights: I’ve built hundreds of teams in SEO, content marketing, link building and digital PR across 10+ companies. I’ve invested in […]
How to build a custom GPT to redefine keyword research
Create a custom GPT for unique data analysis, uncovering valuable keyword opportunities. A new era of customized AI models is emerging. Known as custom GPTs (generative pre-trained transformers), these tools enable SEO professionals to harness the capabilities of language models like ChatGPT and tailor them to their unique processes and philosophies. This article covers the […]