Amazon search ads: How to advertise on Amazon — profitably

Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more competitive. The early days — just a few years ago — of cheap clicks, little competition and a buggy interface with little reporting are gone. Amazon advertising formats and inventory have evolved dramatically, and marketers and Amazon sellers are […]

Amazon Ads for lead generation: What advertisers need to know

Explore lead gen opportunities for non-Amazon sellers, leveraging Amazon’s vast audience insights and targeting options. Amazon represents nearly 20% of U.S. search advertising share and $12 billion in ad revenue in Q3 2023 alone. If you sell on Amazon (or could sell on Amazon), odds are there’s an increasing chunk of ad spend being directed there. While Amazon is […]

6 Amazon marketing strategies to implement in 2024

Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos. Amazon’s reign as the king of ecommerce won’t end any time soon. There were over 15 billion worldwide visits to Amazon.com in 2023.  The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can […]

Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Make the shopping experience better for users. Take a cue from brick-and-mortars with these ecommerce organization and merchandising tips. Imagine walking into a grocery store, list in hand, and all of the store’s products were randomly strewn on tables displayed throughout. Odds are good that you would U-turn and make the drive to a store […]

How to Sell on Amazon Marketplace Guide

Creating an Amazon Marketplace store can be an extremely profitable venture for your business. However, competition is high on this popular platform. With the many sellers and products already available on Amazon, it can be a real challenge to create a successful store from scratch. Fortunately, you can build a thriving business on Amazon if you take the time to […]

How To Find Trusted Drop Shipping & Wholesale Suppliers

It’s now and whether you are using WordPress to build your own custom store – or perhaps a popular out-of-the-box-ready monthly service like Shopify to quickly validate your business idea – having an online store is now the easy part of the ecommerce equation. The challenge today is finding the right product from the right supplier. Ideally, a drop shipping supplier. In case […]

How To Improve Ecommerce Customer Loyalty

1. Prioritise Customer Service Customer service and ecommerce customer loyalty go hand-in-hand. According to the 2023 Microsoft Global State of Customer Service Sophistication report, 96% of customers will switch brands due to poor customer service. Being able to provide answers to queries consistently and efficiently builds a relationship of trust and confidence among your consumer base. Customers […]

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