Don’t fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for. Why keyword research is hard (and misunderstood) Anyone anywhere can fire up a keyword research tool and export a giant list of “relevant” keywords. That’s not the problem. The problem is […]
7 B2B content distribution strategies that work
Ensure your hard work reaches your target audience, drives engagement and generates leads with these content distribution tactics. You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic distribution plan. I’ve been […]