Backlinks? UX? Content? When determining where to invest your SEO budget, you must put a premium on tasks that move the needle. Incoming links, or backlinks, still matter for SEO. But they are becoming less important for Google. We know the latter to be true since Googlers have reiterated this for years. In November, Duy Nguyen from […]
Why brand mentions are the future of backlinks
Why Google’s emphasis on entities makes brand visibility crucial for organic growth and how digital PR shapes the future of SEO. “Stop building links; build your brand.” These six words should be plastered on the desks of every SEO in the world. In this article, I’ll explain why brand mentions are the new backlinks. Let’s dive in. […]