Instagram has recently updated its Reels feature to make content creation easier for users. The new changes streamline the process by introducing improved editing tools, allowing creators to edit, trim, and add effects within the app more efficiently. These updates aim to enhance the user experience, making it simpler for users to produce engaging and […]
Instagram tests Multi-Advertiser ads, cramming four ads into one screen
Instagram is testing a new ad format called Multi-Advertiser ads, which displays up to four ads on a single screen. This feature is designed to give users more targeted advertising options, but it also crams multiple ads into one viewing experience, potentially increasing ad exposure while reducing the need to scroll. The test is part […]
6 vital lenses for effective keyword research
Don’t fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for. Why keyword research is hard (and misunderstood) Anyone anywhere can fire up a keyword research tool and export a giant list of “relevant” keywords. That’s not the problem. The problem is […]
Best Influencer Marketing Strategy for Brands in 2024
Influencer marketing has evolved significantly over the past decade becoming a cornerstone of modern digital marketing strategies. In 2024 this trend continues to thrive with new strategies and tools enhancing its effectiveness. Understanding Influencer Marketing Influencer marketing involves partnering with influential people in your industry to promote your brand product or services. These influencers have […]