If you give users a good content experience, they will stay longer – and come back when they’re ready to buy. People who are researching a product or service are looking for practical – sometimes even boring – information to help them in their buying decision. The more expensive the item is in relation to […]
How content consolidation can improve your SEO performance
Does your content align with what Google shows on Page 1? If not, consolidating pages could improve your SEO performance. Here’s how. Google’s quality threshold – and how it relates to indexing – has become a more well-known and widely talked about topic over the past year. Several elements contribute to the value proposition of […]
How to Create a Social Media Content Strategy in 9 Steps
Social media is an indispensable tool for businesses aiming to build their brand engage with customers and drive sales. Success in the social media realm requires more than just random posts. It demands a well thought out strategy. Step 1: Define Your Goals Every successful social media content strategy starts with clear goals. What do […]