Select ecommerce and retail advertisers can now run Advantage+ shopping campaigns. Here’s the lowdown on Facebook’s latest AI-powered tool. Are you running ecommerce ads on Facebook? Then you’ve probably heard of Advantage+ shopping campaigns. This innovative advertising technology integrates proven best practices with machine learning to optimize ad delivery. It allows businesses to reach more people likely […]
How to set your Facebook and Instagram advertising budgets for maximum results
Here’s what to consider when setting budgets for your Facebook and Instagram ads, plus tips for testing and scaling your campaigns. Are you wondering how much you should spend on your Facebook and Instagram ads? Setting your ad budget can mean different things to different people. It’s impossible to answer in a one-size-fits-all way. This article tackles […]
Top 5 social media platforms you should focus on
Maximize business growth on social media. Explore Facebook, Instagram, YouTube, LinkedIn, and X strategies for success. 4.95 billion. That’s the number of social media users worldwide. For the savvy marketer, that number represents a market they can tap into to drive business growth. However, that number represents people who use social media in general. Each social media […]
Every Facebook user is monitored by thousands of brands for targeted ads
New research claims that as many as 7,000 companies monitor individual Facebook users’ online activities. Facebook’s extensive monitoring of its users’ online activities has been exposed in a new study. The research conducted by Consumer Reports indicates that, on average, an astonishing 2,230 companies actively share data about each user with the social networking app. […]
Facebook, Instagram and Threads down in ‘global outage’
Facebook, Instagram, and Threads experienced a significant global outage, leaving millions of users unable to access the platforms. The disruption began earlier today, with reports flooding in from various regions around the world. Users encountered difficulties loading feeds, posting updates, and sending messages. The cause of the outage is yet to be confirmed, but Meta, […]
Top 10 Most Successful Social Media Platforms
Social media platforms have become an integral part of our daily lives, revolutionizing how we communicate, share information and stay connected with the world. As of 2024, numerous social media platforms have achieved remarkable success, each offering unique features that cater to different audiences. 1. Facebook Overview: Launched in 2004 Facebook is a social media […]
Types of Social Media Marketing & How it Works
Social media marketing has transformed the way businesses connect with their audiences. In the digital age, an effective social media strategy is essential for brand visibility customer engagement and driving sales. Understanding Social Media Marketing Social media marketing involves using various social media platforms to promote products services or content. It leverages the power of […]
The Importance of Social Media Marketing in Business
Social media marketing has become a cornerstone for businesses seeking to enhance their brand presence engage with customers and drive sales. From small startups to large corporations the strategic use of social media platforms can offer significant advantages that traditional marketing methods cannot. Introduction to Social Media Marketing This form of marketing leverages social networks […]