Select ecommerce and retail advertisers can now run Advantage+ shopping campaigns. Here’s the lowdown on Facebook’s latest AI-powered tool. Are you running ecommerce ads on Facebook? Then you’ve probably heard of Advantage+ shopping campaigns. This innovative advertising technology integrates proven best practices with machine learning to optimize ad delivery. It allows businesses to reach more people likely […]
Facebook lead gen ads: Instant forms vs. website conversions
Here’s the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead gen ads. Are you looking to get more leads for your business on Facebook? While the Meta ad platform is one of the best ways to get highly targeted leads, it can be a little […]
How to use Meta Ads for lead generation: A 9-step guide
Advertising on Meta isn’t just for ecommerce. Here are nine things to consider when running lead gen campaigns on Facebook and Instagram. When you think of Facebook and Instagram Ads, you tend to think of ecommerce. Snacks, beverages, gadgets, lifestyle products, apparel – cool stuff that catches people’s attention, sold directly to consumers. But that doesn’t […]
Which Social Media Site is Best Suited for B2B Marketing?
Social media has become a cornerstone for business-to-business (B2B) marketing. With various platforms offering unique features and audiences, Choosing the right social media site for your B2B marketing efforts can significantly impact your success. The Role of Social Media in B2B Marketing Social media platforms provide businesses with opportunities to build relationships, generate leads and […]
Which Social Media is Best for Marketing?
Choosing the right social media platform can be the difference between success and obscurity. With a myriad of options available, each with its unique strengths and audience demographics, it’s crucial to understand which platform aligns best with your marketing goals. The Major Players in Social Media Marketing Facebook: The Giant of Social Media User Base: […]