Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization. Whether you call it AI, automation, machine learning or similar terms, PPC ad platforms are embracing and standardizing it. This is particularly true across Meta platforms. With its recent rebranding of automated ad products under the Advantage and Advantage+ suite […]
Meta advertisers claim sales are down and costs are up due to glitchy automated system
Meta advertisers are reporting a significant drop in sales and an increase in costs, blaming a glitchy automated system for the issues. They claim that the system, which is supposed to streamline ad placements and optimize performance, has been malfunctioning, leading to inefficient ad targeting and higher expenses. As a result, businesses are seeing fewer […]