Here’s the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead gen ads. Are you looking to get more leads for your business on Facebook? While the Meta ad platform is one of the best ways to get highly targeted leads, it can be a little […]
How to use Meta Ads for lead generation: A 9-step guide
Advertising on Meta isn’t just for ecommerce. Here are nine things to consider when running lead gen campaigns on Facebook and Instagram. When you think of Facebook and Instagram Ads, you tend to think of ecommerce. Snacks, beverages, gadgets, lifestyle products, apparel – cool stuff that catches people’s attention, sold directly to consumers. But that doesn’t […]
Meta Ads for ecommerce: 7 things to test and iterate
Meta Ads for e-commerce are a powerful tool to reach potential customers on Facebook and Instagram. By using targeted advertising, businesses can showcase their products to specific audiences based on interests, behaviors, and demographics. This approach helps increase brand visibility, drive traffic to online stores, and boost sales effectively. Running Meta Ads e-commerce campaigns on […]
How content consolidation can improve your SEO performance
Does your content align with what Google shows on Page 1? If not, consolidating pages could improve your SEO performance. Here’s how. Google’s quality threshold – and how it relates to indexing – has become a more well-known and widely talked about topic over the past year. Several elements contribute to the value proposition of […]
Influencer Marketing on a Budget: Maximizing Impact
Influencer marketing has emerged as a powerful tool for brands to reach and engage their target audience. Many small businesses and startups shy away from this marketing strategy assuming it is reserved for large corporations with hefty budgets. The reality is that influencer marketing can be incredibly effective even on a budget. Understanding Influencer Marketing […]